NumberMall acquires BankSmarts Solutions

NumberMall, a Hyderabad based merchant engaged payment gateway services platform has acquired all the businesses of Delhi Headquartered analytics startup BankSmarts Solutions for an undisclosed sum.

The acquisition will extend NumberMall analytics capabilities, customer reach and merchant offers. The combination is expected to enable new classes of products and services that meet customer needs in assisted ecommerce. Incepted in 2012, NumberMall annual turnover is around Rs 120 Crore, with Business growing 10 percent per month-on-month, though the company has set its sights on 25 percent month-on-month growth.

Besides, it has so far serviced more than 30 Million customers on its platform through 16,000 touch points. During January this year, it raised Rs 5 Crore in equity funding from SRI Capital. Founded in 2013, BankSmarts Solution helps marketers reach the right customers for their products and services by creating customer maps, including customer preferences, purchase propensity, and responsiveness to promotions and offers based on their profile and past purchases.

The solutions help design promotions optimally, and then track effectiveness of promotions in real time, taking corrective action if necessary. The technology platforms work on streaming big data and leverage predictive analysis and machine learning. Kae Capital and SRI Capital are seed investors in the company.

Monocept Acquires GetMeFood

Monocept, a Hyderabad based Technology Company focused on developing large scale enterprises cloud, mobile and web solutions, has acquired online food ordering startup GetMeFood for an undisclosed amount. GetMeFood is also based in Hyderabad.

GetMeFood has hyper-local delivery system through which food is delivered from over 250 restaurants across the twin cities of Hyderabad and Secunderabad by more than 50 delivery boys. Monocept had in late 2014 launched DinerKonnect, a customer engagement and rewards organizer tool for the restaurant and hospitality industry.

GetMeFood will now help the restaurants in growing their business in both dine-in and online ordering space. In the near future, the company has plans to activate multi-channel order management system through its mobile applications for customers, restaurants and its delivery network. The company plans to partner with more than 1,500 restaurants in the next two months. Currently, it is active in 40 neighborhoods in Hyderabad and eight neighborhoods in Secunderabad. Company will also expand their base into other cities.