NumberMall, a Hyderabad based
merchant engaged payment gateway services platform has acquired all the
businesses of Delhi Headquartered analytics
startup BankSmarts Solutions for an undisclosed sum.
The acquisition will extend
NumberMall analytics capabilities, customer reach and merchant offers. The combination
is expected to enable new classes of products and services that meet customer
needs in assisted ecommerce. Incepted in 2012, NumberMall annual turnover is around
Rs 120 Crore, with Business growing 10 percent per month-on-month, though the
company has set its sights on 25 percent month-on-month growth.
Besides, it has so far serviced
more than 30 Million customers on its platform through 16,000 touch points.
During January this year, it raised Rs 5 Crore in equity funding from SRI
Capital. Founded in 2013, BankSmarts Solution helps marketers reach the right
customers for their products and services by creating customer maps, including
customer preferences, purchase propensity, and responsiveness to promotions and
offers based on their profile and past purchases.
The solutions help design
promotions optimally, and then track effectiveness of promotions in real time,
taking corrective action if necessary. The technology platforms work on
streaming big data and leverage predictive analysis and machine learning. Kae
Capital and SRI Capital are seed investors in the company.
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