Flipkart acquires FX Mart

India’s largest e-commerce firm Flipkart has bought payment services start-up FX Mart Pvt. Ltd, which holds a prepaid wallet license, so as to add a payment service on its platform and on that of its unit Myntra. Singapore registered Flipkart Payments Pvt. Ltd, paid Rs. 45.4 crore for a majority stake in FX Mart and two senior Flipkart executives also joined the board of FX Mart.

FX Mart owns a coveted prepaid license issued by Reserve Bank of India. The license will allow Flipkart to offer a digital wallet on its app and avoid paying a cut to external wallet providers. The license can also potentially help Flipkart increase the proportion of cashless transactions. A majority of shoppers still prefer paying cash for online purchases, which creates operational headaches for e-commerce companies.

With FX Mart License, Flipkart which has been a laggard in payments plans to launch a payment service on its app as well as Myntra within the next three months. The company also plans to offer the payment service on third party sites and apps later. The current market leader is Paytm followed by a host of smaller firms such as Oxigen Services India Pvt. Ltd and One MobiKwik Systems Pvt. Ltd.

India has several others payment services start-ups including Citrus Payments Solutions Pvt. Ltd, PayU Payments Pvt. Ltd, CCAvenue and Zaakpay. FX Mart offers electronic payments, foreign exchange and travel services. FX Mart is Flipkart second acquisition in digital payments. It bought another payments start-up NGPay last year.

Airtel Acquires YTS Solutions

Bharti Airtel Ltd has acquired financial solutions firm YTS Solutions for an undisclosed amount and announced appointment of the latter co-founder Manish Khera as CEO of its mobile wallet service Airtel M Commerce Services. The acquired business will be integrated with the operations of Airtel Money Services Ltd.

Based out of Mumbai, YTS has been developing financial products focused on mass market and micro-transactions. This acquisition will expand Airtel portfolio in the mobile commerce segment and bring in a host of new product capabilities targeted at migrants in urban cities and their families in rural towns and villages.

The acquisition, the first such by an Indian Telco in the mobile commerce segment, will help in expanding the portfolio of Airtel Money, a mobile wallet, even as the Telco awaits the Reserve Bank of India decision on its application for a payments bank license. The acquisition is the first of its kind among Telecom service providers who offer mobile wallets.

In 2011, AMSL announced the launch of Airtel Money and in January 2015, it applied for a Payment Bank License. Airtel, India’s largest mobile operator with a customer base of over 230 Million, covers 430,000 towns and villages backed by 1.5 Million distribution outlets. Other Telecom providers such as, Vodafone has M-Pesa, Idea Cellular has Idea Money and Tata Teleservices has MRupee, and all of them compete with the likes of Paytm, MobiKwik, PayU and Oxigen for a share of the fast growing mobile commerce pie.

PayPal buys Mobile Payment startup Paydiant

PayPal is an American international Digital wallet based e-commerce business allowing payments and money transfers to be made through the internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders. PayPal is one of the world’s largest internet payment companies. The company operates as an acquirer, performing payment processing for online vendors, auction sites and other commercial users, for which it charges a fee.

The eBay payment unit plans to acquire Paydiant, a payments startup that licenses a technology platform used by big retail chains to create their own branded mobile wallet apps. PayPal will pay around $280 Million for the startup. Founded in 2010, Paydiant white label platform is used by Subway and other retailers and banks to add payment, loyalty, and digital coupon capabilities to their own apps. Its customer list also includes MCX, a consortium of big box retailers led by Walmart that says it will launch its mobile wallet app this year.

Competition in the mobile wallet sector is heating up with the launch of Apple Pay, Samsung offering Samsung Pay beginning this summer and Google teaming up with Verizon Wireless, AT&T and T-Mobile to have its Google Wallet payment service built into Android phones sold by those carriers. EBay has been planning to spin off its PayPal payment business in the second half of this year.

In 2013, PayPal had acquired mobile payment service Venmo. PayPal has also announced that its Here card reader for mobile payments will soon support the wireless payment technology. The NFC enabled version of Here will pair with phones via Bluetooth, and supports traditional chip and PIN methods. The new NFC enabled PayPal Here Chip and PIN card reader, which will start rolling out in the UK and Australia this summer, and in the US later this year.