Airtel Acquires YTS Solutions

Bharti Airtel Ltd has acquired financial solutions firm YTS Solutions for an undisclosed amount and announced appointment of the latter co-founder Manish Khera as CEO of its mobile wallet service Airtel M Commerce Services. The acquired business will be integrated with the operations of Airtel Money Services Ltd.

Based out of Mumbai, YTS has been developing financial products focused on mass market and micro-transactions. This acquisition will expand Airtel portfolio in the mobile commerce segment and bring in a host of new product capabilities targeted at migrants in urban cities and their families in rural towns and villages.

The acquisition, the first such by an Indian Telco in the mobile commerce segment, will help in expanding the portfolio of Airtel Money, a mobile wallet, even as the Telco awaits the Reserve Bank of India decision on its application for a payments bank license. The acquisition is the first of its kind among Telecom service providers who offer mobile wallets.

In 2011, AMSL announced the launch of Airtel Money and in January 2015, it applied for a Payment Bank License. Airtel, India’s largest mobile operator with a customer base of over 230 Million, covers 430,000 towns and villages backed by 1.5 Million distribution outlets. Other Telecom providers such as, Vodafone has M-Pesa, Idea Cellular has Idea Money and Tata Teleservices has MRupee, and all of them compete with the likes of Paytm, MobiKwik, PayU and Oxigen for a share of the fast growing mobile commerce pie.