Naspers

Naspers is a South African based multinational mass media company with operations in electronic media and print media. Electronic media includes television, internet, and message subscriber platforms whereas print media includes publishing, distribution, and printing of magazines, newspapers, and books.

Naspers was founded in year 1915 in Cape Town, South Africa. They published their first magazine in 1916 and in 1918 published their first book in the market. In 1997, Naspers created an Internet Service Provider in 1997 and started a blogging platform. In 21^st century, Naspers starting holding stakes in several different companies and finally in 2012 it entered into 2-commerce market in Asian Countries. After their report in March 2014, it was found that Naspers had already taken base over 8 million homes in the continent.

Naspers entered in Indian market after FDI was allowed in the country. In 2 September 2013, Naspers group acquired an 80% interest in RedBus, an Indian online ticketing platform and later in June 2014, the group acquired a 100% interest in RedBus.

In May 2014, Naspers invested a further $51 million i.e. Rs 307 crore into Flipkart. The funding was part of the $210 million raised by Flipkart this year. This funding allowed Naspers to acquire Fashion Retail Online store Myntra. Now Naspers owns 17.7% stake in India’s Flipkart.

Naspers most significant operations are located in South Africa from where it generates approximately 72.7% of its revenues and other significant operations are located in Sub-Saharan Africa, Greece, Cyprus, Netherlands, United States, Thailand, Brazil, Poland, Ukraine, Russia, India, Turkey, China and Romania. The strategy of Naspers is to create media content, build brand names around it, and manage the platforms distributing the content. Naspers then delivers its content in a variety of forms and through a variety of channels, including television, internet services, newspapers, magazines, and books.