Saturday, 5 July 2014

Webaroo

Webaroo is a leading messaging company with businesses that include Unified Messaging (GupShup) and Mobile Messenger (TeamChat). Webaroo unified messaging business, GupShup supports over 2.1 billion mobile interactions per month and is being used over 66 Million Users, 500 brands, and 25,000 businesses to interact, engage, and communicate using any mobile device.

Webaroo started group messaging service in 2007. It was same as Whatsapp Chat messenger. Within a year more than 7 million people subscribe for the service and in 2008 Webaroo increases their funding by 10 million. Product was named as SMSGupShup. SMSGupShup is community site just as Twitter. However, is mostly used for casual communications and notifications, SMSGupShup is used for services that are critical to lot of people. It could local information to locals who do not have computers and television.

In this year, Webaroo aims to revenue Rs 200 cr. this year, which is about 33 percent higher than last year. The company declared this few days back. Webaroo send more than 1.8 billion messages every month and there revenue was 150 cr. last month. This year company will start cloud communications and will try to increase their revenue to 200 cr.


The company started with SMS messaging platform GupShup for mobile advertisement and now going to launch its mobile internet based messaging platform for business houses. Webaroo claims that this platform GupShup had 37 percent share in mobile messaging segment in 2013. The company is also planning to launch messenger like Whatsapp. Mobile is an easy and ultimate source of entertainment these days. Company is targeting Rural India, where power cut is more and people can only explore their mobiles rather than television or computer. The company is planning to expand business in overseas market and has identified countries in West Asia, Africa and South Asia for the same.

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