Flipkart Joins hands with Textile Ministry

Online retailer Flipkart is all set to provide an Online marketing platform to handloom weavers in the country. The Ministry of Textiles signed a MoU with Flipkart to provide online marketing platform to handloom weavers. It will be an Endeavour to boost the handloom sector, empower weaver and boost manufacturing in the country.

This step in textile industry will eliminate the intermediary and nobody is compelled to sell to a particular agency. The focus of this association is to help weavers and weaver entrepreneur to produce products in tune with the customer requirements and grow them significantly so that they may produce goods to become manufacturer not only at a local but also at national level. For this, Flipkart will provide weavers in India an Online platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.

Flipkart will charge weavers a 3 to 4 percent commission on sale. There will be no listing charge. If the sale happens then customer will have to pay 3 to 4 percent commission on sale. However, Flipkart will charge 15 percent commission from the readymade garments suppliers. This kind of coordination and effort has been planned for the first time and it will bridge the missing linkages of the market intelligence, market access, and logistics.

The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace. This will help them plan their production, inventory, and expand their business. Flipkart will expand this program in 3 to 6 months. For this initiative, the first event is in September in Varanasi where Flipkart will invite weavers. Earlier this month, Flipkart signed a MoU with the ministry of Labour and Employment’s Directorate General of Employment and Training (DGET), aiming to train at least 5000 students by December. Flipkart joined hands with the government to train people from semi urban and rural areas and possibly employ them at the company or its business partners.