Gaming is a top activity snapping
devices, from PCs and consoles to tablets and mobiles, with billions of hours
spent each year. Microsoft has recently announced the purchase of Mojang.
Microsoft is continuing to spend its overseas cash with its acquisition of
Minecraft creator Mojang for $2.5 Billion. Games and gaming as one of the
Microsoft’s biggest “digital life” categories in which the company planned to
continue to invest.
Since the start of 2014, Microsoft
has acquired six companies, including Mojang. Of these six companies, four were
headquartered outside the U.S. Mojang founders, Notch, Carl, and Jakob, are
leaving the company. Minecraft, a construction game in which the players can
build nearly anything imaginable, block by block, in a digital, Lego like world
has spread like wildfire since its full release by developer Mojang in 2011.
Minecraft is the top paid for app on both Apple Inc’s iOS and Google’s Inc
Android systems and helped Mojang.
Microsoft has spent lavishly in the
Nordic region in recent years, buying the handset business of Nokia for US $7.2
Billion in a deal, which closed this year. In 2011, it spent US $8.5 Billion on
Skype, which has its roots in Scandinavia and Baltics. This was Microsoft’s
sixth purchase this year. Microsoft is eyeing to capture the gaming and OS
market. Development of Windows phones and eye-catching games will increase
their market share. Let us look at Microsoft other purchases so far this year. Microsoft bought Parature in January
2014. It is a Herndon, Virginia based customer-case service provider, to
bolster its Dynamics CRM line up.
In March 2014, Microsoft buys the Osterhout Design Group. However, they did not
buy the entire Group, but may have bought $150 Million worth of wearable
intellectual property from the San Francisco Company. In May 2014, Microsoft bought New Zealand based
GreenButton, to integrate its technology into Azure to help manage computes
intensive workloads in the cloud. In May 2014, Microsoft bought Capptain, a cross platform French mobile analytics
vendor, and plans to integrate its technology with Azure for mobile-app dev.
In July 2014, Microsoft bought SyntaxTree, the French company behind the cross
platform UnityVS game-development plug-in for Visual Studio. In July 2014, Microsoft bought InMage, a San Jose
based disaster recovery vendor, to integrate its cross platform recovery/cloud
continuity technology into Azure. According to news, Microsoft is planning to
buy another non-U.S. based company by the end of this year. Microsoft is also
working to purchase Israeli cyber security startup Aorato. Aorato is focused on
improving the security IT infrastructure, including that of Microsoft’s Active
Directory Technology.
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