Television partnerships are a key
way in which the company is looking to monetize its user base globally. Last
year, it paid $67 Million for Bluefin Labs, a startup that uses analytical to
tie social media charter to television. In order to increase its user base
globally, San Francisco based company, Twitter Inc. is speeding up its
partnerships deal with television channels in India.
The move is expected to help
Twitter, as it increases the conversation around hit shows and helps the
channels by getting new viewers to tune in. The company also launched its
Amplify product, which helps networks monetize content, last month with Star
Sports and Vodafone. Twitter already has a tie up with Airtel DTH, which allows
customers to view tweets on their television screen. More deals in the space
are underway. The channels are also using Twitter to discover more audiences
for their shows, for instances shows like Roadies, Big Boss, and Jhalak Dikhhla
Jaa etc. promote tweeting to boost viewership. Star Plus is debuting the promo
for the Aamir Khan hosted Satyamev Jayate on the site by asking fans to tweet
with a hashtag.
Apart from this, Twitter Inc. has
announced its plans to raise $1.3 Billion in its first debt offering by issuing
convertible senior notes. Until now, Twitter has made around 41 acquisitions.
Twitter has recently introduced new product experiences, launched new web
profiles with a number of new advertiser tools. The firm has also acquired
three companies as Gnip, TapCommerce, and SnappyTV. The company has also
acquired mobile advertising startup Namo Media for a deal amount of around
$50 Million. The company has launched “pay by tweet” service with American
Express and “Keyword Targeting ad feature.” It had collaborated with WPP to
increase its advertising revenues and offers text based password recovery
service.
Second screen devices such as
Tablets, Ultrabooks, and Smartphones are likely to be principal force behind
social TV experiences. TV and video content providers such as cable companies
have a great opportunity to target heavy users with Social TV in order to
reduce potential churn. Twitter had also added a new video sharing feature on
Mobile with two of the World Cup Advertisers Visa, and Adidas.
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