Last week IBM launched its new
e-mail application for business that integrates social media and analytics to
help organizations and employees increase productivity. The new email ‘IBM
Verse’, which is a part of company’s strategy to shift from hardware services
to cloud computing and data analytics, is the first application to come out
from company‘s USD 100 Million investment in design innovation.
It is the first messaging system to
feature ‘faceted search’. Adding this will enable users to pinpoint and
retrieve specific information they are seeking across all the various types of
content within their email. Verse uses built-in analytics to provide an ‘at a
glance’ view that intelligently surfaces an individual’s most critical actions
for the day. Over time, it can provide instant context about a given project as
well as the people and teams collaborating on it.
IBM verse gives enterprise
customers, small businesses, and individuals a scalable, cloud based social
collaboration environment optimized for mobile and web environments. The
company has currently launched the beta version, while a freemium version – a
model where basic version is free while features that are more elaborate need
to be purchased will be available from the first quarter of next year.
IBM presently has 30,000 active
support customers globally for its enterprise mail service named Notes. IT
industry analysts estimate that 108 Billion work emails are sent daily,
requiring employees to check their inboxes an average of 36 times an hour. It
is also estimated that only 14% of those emails are of critical importance.
Email will remain the single most widely used collaboration tool, with
worldwide revenue for enterprise email expected to reach USD 4.7 Billion in
2017.
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