Askme.com, the online search,
listings and deals portal of Getit Infomedia Pvt. Ltd, has acquired Online
groceries start up BestAtLowest.com. With this acquisition, the e-commerce
portal and its team of 25 people became a part of Askme. This will work on integrating
BestAtLowest.com into askmegroceries.com which will be launched later this
year.
Accelity BestAtLowest.com Online
services Pvt. Ltd, which runs bestatlowest.com is a marketplace working in the
hub and spoke model. It has tied up with retailers and supermarket stores to
acquire food and groceries to supply to its hub, which are the delivered across
locations. It offers a same day delivery service within 4-6 hours of consumers
placing an order in Delhi and the National Capital Region.
This is an acqui-hire, where one
acquire a company and get its talent on board to extend or build a new
category. In March, Godrej Nature Basket had acquired Ekstop.com, an online
groceries portal, and integrated its platform to augment its online delivery
and web presence. The brand also offers same day delivery in the five cities it
operates.
Online groceries which is not even
a per cent of sales of the consumer packaged goods sector, is becoming a fast
growing segment. The internet will influence one-third of the total sales in
the consumer packaged goods sector in the next five years. Brick and mortar
retail in India is expected to grow three times to $180 Billion in 2020 from
$60 Billion in 2015.
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