Online fashion e-tailer Myntra has
acquired Bengaluru based mobile application development platform Native5, a
move that goes with its strategy to shift entirely to the mobile platform.
Native5 has developed a cloud platform to create and distribute mobile apps
across smart phones, tablets and desktops.
Flipkart and Myntra had recently
closed down their websites, with the aim of focusing more resources on their
mobile apps. There is also speculation that they may close down their desktop
websites in the future and go mobile app only, considering they are getting a
lot of traction on their apps.
Myntra recently hosted an open
Mobile Hack Day’ and had about 160 Internal and External participants from various
companies developing hacks around their mobile app. The winning hacks included chat
based commerce, real time chat application to buy with friends, an augmented
reality shooting game and an app that links all other apps. This shows that
Myntra is serious about its ‘app only’ strategy and is looking at all possible
angles to provide a better and more complete end to end experience.
Native5 was incubated at Microsoft
Accelerator in 2013 and it was a part of the Nasscom 10,000 startup programme
the same year. The venture was one of the finalists of Qualcomm QPrize in 2012.
Previously, in 2012, Myntra acquired Exclusively, which had a private label
brand, and in 2013, it acquired Fitiquette that developed an in-store dressing
room experience akin to a virtual fitting room for shoppers to try on clothes
online.
No comments:
Post a Comment