Tuesday, 12 May 2015

Verizon to buy AOL

Verizon Communications is an American broadband and telecommunications company. It was founded as Bell Atlantic and it is the largest US Wireless communication service provider. AOL is an American multinational mass media corporation which develops, grows and invests in brands and websites. The company business spans digital distribution of content, products, and services, which it offers to consumers, publishers, and advertisers.
Recently, Verizon Communication said, it would buy AOL Inc. in a deal valued at about $4.4 Billion to gain access to AOL digital advertising service and content. The deal will see king of mobile phones acquire the one time king of media. Verizon is the largest phone operator in the country, and has growing lines of business offering high speed Internet, as well as business and streaming video services.

But in acquiring AOL, Verizon is buying much more than websites that host streaming content. Along with its video and online advertising technology, AOL owns the Huffington Post, a sprawling collection of international new websites with growing traffic. It also manages a dwindling but profitable dial up Internet business, providing online access for those who live in areas too remote to have broadband or who never canceled their subscriptions.

Verizon with more than 1.5 Billion connected devices has a vast network through which to distribute mobile content. It has been quietly building up its entertainment offerings, but until now has not made any significant acquisitions to bolster its offerings. 

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