BigBasket acquires Delyver

Founded in December 2011, BigBasket is an online grocery store. BigBasket has acquired logistics startup Delyver in a cash and stock transaction to bolster its capacity to deliver fast and compete with agile players in the segment like Grofers, PepperTap and LocalBanya. BigBasket will employ Delyver orders in 90 minutes.

BigBasket is likely to leverage Delyver expertise in hyper local delivery to roll out one hour delivery services in the six cities in which it is present i.e. Bengaluru, Hyderabad, Chennai, Delhi, Pune, and Mumbai. It was a cash and stock deal with 50% of the amount being paid in cash. Delyver will continue to operate as a separate business while Big Basket will deploy its fleet of two-wheelers to facilitate timely delivery.

Delyver will scale to the 50 cities as and when Big Basket enters a new market. Delyver specializes in delivering orders within one hour from stores across categories such as food, vegetables and flowers. It will continue with its existing categories instead of restricting itself to just groceries. The hyper local avenue is witnessing a surge of innovations as more and more players are entering the field.

With technology snowballing or advancing to higher levels, the scope for these players is rendered wide open; the potential of this segment is estimated to be so high that even the big fish in the market have registered themselves to compete. While Amazon India has already made an entry into the Indian market with its Kirana Now, Ola has started its pilot project to deliver groceries.