Netflix is an American provider of
on demand Internet steaming media available to viewers in all of North America,
Australia, New Zealand, South America and parts of Europe. The company was
established in 1997 and is headquartered in California. It started its
subscription based service in 1999 and by 2009; Netflix was offering a
collection of 100,000 titles on DVD and had surpassed 10 Million subscribers.
After Singapore based on demand
Internet video provider Hooq launched operations in India, Netflix has
confirmed up plans to enter India by 2016. This has sent domestic DTH players
into a tizzy with some of the major chalking out strategies to diversify beyond
television. Netflix is one of the on demands Internet streaming media companies
in the world with around 62 Million subscribers.
More than 40 percent of those users
are in the US, a market which has become crowded with HBO Now, Sling TV and
Sony entering the content streaming segment. Even Hooq, which lets a user
stream and download movies and TV shows in India for Rs 199 per month, is a
joint venture between Sing Tel, Warner Bros and Sony pictures Television. With
4G about to become a nationwide reality soon, it is no surprise that Netflix
wants to enter the market, which is leading the world in mobile Internet user
growth.
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