Simplilearn acquired Market Motive

Bangalore based Simplilearn solutions Pvt. Ltd., the company behind online education and training destination for professional certification courses Simplilearn.com has acquired Silicon Valley based Digital Marketing Training firm Market Motive for $10 Million (Rs 62 crore). It will also help the company make further inroads in the US market.

The deal augments Simplilearn offerings in the booming digital marketing field with courses in social media marketing, digital advertising, web analytics, and marketing automation. Simplilearn, which raised $15 Million in its third round of funding in April to expand its reach in the US, trained more than 400,000 people and offers 250 courses from advanced cloud computing to Six Sigma and Big Data on its site.

With this acquisition, its offerings will include training and certification in digital marketing with courses web analytics and mobile marketing. California based Market Motive will continue to operate as an independent part of Simplilearn. Market Motive specializes in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.

In April, Simplilearn had secured $15 Million in series C funding by early stage investor Mayfield, with participation from existing investors Kalaari Capital and Helion Venture Partners. It had also secured $10 Million in a series B round of funding in September 2013 from Helion Venture partners and Kalaari Capital. In August 2012, it had bagged around $2 Million in Series A funding from Kalaari Capital.