NewsHunt acquires BuyT

India’s local language mobile platform NewsHunt has acquired Rocket Science Innovations Private Limited, the parent company of the ecommerce recommendation platform BuyT ContentLink. BuyT will run as a standalone unit. It will continue its existing line of business enabling commerce for NewsHunt users.

Founded in 2012, ContentLink enables the information flow from a merchant/service provider to the consumer. The platform has integrated content with commerce by making product recommendation available at the point of consumer research on leading publisher platform. The platform parses real-time all major commerce sites in India for product updates and on the other end, analyzes context and user behavior on content pages and offers a rich ecommerce experience.

The New-Delhi based startup will be focusing on building the next generation platform for NewsHunt which plans to integrate shopping and commerce options for local language users on the NewsHunt platform. BuyT main focus is on mcommerce and they have also launched their app SDK.

NewsHunt claims to have over 20 Million monthly active users and over 2.5 Billion page views monthly. The company has created a vibrant marketplace for publishers with over 15 Million local language eBooks downloaded in the past 6 months. Almost two years, the company had launched iPayy, a micro transaction platform based on carrier billing. The platform has access to 700M subscribers across 5 major telcos in India and currently used by 700 digital goods merchants.