Wipro to acquire Designit

In line with its strategy to equip itself tapping the opportunities in the digital space, Wipro, India’s third largest IT services company will acquire Designit, a Denmark based global strategic design firm for a consideration of around Euro 85 Million. The acquisition is expected to strengthen the capability of Wipro Digital, the digital business unit of the company which it set up in March this year.

Founded in 1991, Designit is considered one of the world’s largest privately held firms with an employee base of around 300 and design studios across nine cities globally. The company which reported revenues of Euro 27 Million provides strategic design, user experience and interaction design services to many global brands in segments such as Healthcare, banking, automotive and retail. Some of its global clientele includes companies such as Cisco, Harman, Brussels Airlines, Vodafone, Jabra, Danske Bank and Telefonica.

With the change in the technology buying behavior by global enterprises, the vendors who were offering traditional IT outsourcing services are seen aggressively looking at newer areas like social, mobility, big data and analytics and cloud wherein they are trying to position themselves as end-to-end digital partners. Strengthening the design capability holds key in these areas as it impacts the consumer experiences in a big way.

Wipro has been one of the most acquisitive IT services companies in India. The company has so far acquired around nine companies through the largest one so has been Infocrossing which it bought in August 2007 for about $600 Million.