Zee Entertainment Enterprises Ltd,
a leading media and entertainment company, has acquired Odisha based Sarthak
Entertainment Pvt. Ltd., the owners of ‘Sarthak TV’, a general entertainment
channel at a consideration of Rs 115 crore. With this acquisition, Zee
strengthens its regional offering with the objective of growing rapidly in
Odisha.
Sarthak TV airs highly a mix of
reality and non-fiction shows besides fiction programming. The other regional
channels from the ZEEL bouquet are Zee Marathi, Zee Talkies, Zee Bangla, Zee
Bangla Cinema, Zee Telugu, Zee Kannada, and Zee Tamizh. Being the oldest and
market leading network in India, ZEEL would provide the perfect platform for
Sarthak to grow in future.
Mumbai based ZEE is one of the
largest producers and aggregators of Hindi programme, with extensive library
housing more than 120,000 hours of original television content. Moreover, with
rights to more than 3,500 more titles, ZEE houses the world largest Hindi movie
library. Through its strong presence worldwide, ZEE reaches over more than 959
Million viewers across 169 countries.
The firm had consolidated revenues
of Rs 1,339.9 crore for the quarter ended June 30, 2015, recording a growth of
23 percent compared with the same quarter last year. Its net profit jumped to
Rs 242.3 crore, up 15 percent from Rs 210 crore at the same time in the
corresponding year.
No comments:
Post a Comment