Mobile travel search firm Ixigo has
acquired all intellectual property of Desi Backpacking Travelers Pvt. Ltd, the
company that runs IndianBackPacker.com for an undisclosed amount. This is the
first acqui-hiring deal for Ixigo.
Acqui-hiring is the process by which
one company acquires another to gain access to its employees. In such an acquisition,
the acquiring company may or may not have any interest in the target company
products and services. The company wants to build a strong connect with
communities of travellers who possess a shared passion, purpose or taste.
Ixigo recently received an investment
from smartphone manufacturer Micromax and is looking to grow five-fold to reach
over 30 Million monthly active mobile users by the end of 2016. There is a
clear opportunity to build a community platform that enhances engagement and
provides authentic and unbiased curated content for Indian Travellers.
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