Yahoo Chief executive officer
Marissa Mayer is pushing to add more news, entertainment and shopping
information to the web portal in order to draw a bigger audience and sell
advertising. Yahoo Inc. is buying shopping service Polyvore Inc., seeking to
improve its online fashion content and boost shopping related advertising.
Polyvore, which combines social and
e-commerce, tools for apparel and accessories, will initially be integrated
into Yahoo’s Magazines that focus on beauty and style. Polyvore lets users put
together themed collections of items, like those seen in fashion magazines.
People can browse through the collections and then buy the items. Polyvore will
add more than 350 retailers to Yahoo’s advertising platform.
Polyvore backers include Goldman
Sachs, DAG Ventures, and Benchmark Capital. The company had raised $22 Million.
Earlier this year, Yahoo unveiled new financial metric tracking revenue in its
four key areas of growth: mobile, video, native, and social, or MaVeNS. The idea
was to focus investors’ attention on the areas of the company that are growing
while diverting their focus from its shrinking desktop display and search ads.
No comments:
Post a Comment