Hindustan Coca-Cola Beverages Pvt.
Ltd, the bottling arm of American beverages company The Coca-Cola Co has
acquired the Georgia Tea and Coffee Business from Coca-Cola India Pvt. Ltd. The
manufacturing and distribution of Georgia will be handled across the country by
Hindustan Coca-Cola.
Georgia offers a range of premium
hot and cold beverages, including fresh brew coffee, hot pre-mix flavored tea,
coffee, iced tea and coffee, through its vending machines. In India, it has already
deployed about 5000 machines in the past decade. Fast Food Restaurant chain
McDonald’s is one of Georgia largest customers in India.
With the transition of Georgia to
HCCB, the company has now evolved to be a one stop beverage solutions provider
offering the entire flavor range in sparkling juice, tea, coffee, and still
categories to end consumers. Currently, the Georgia pre-mix is being
manufactured at the Hershey India in Bhopal, which is the co-packer facility of
HCCB.
The brand is more than a decade old
in India with close to 5000 machines deployed around the country. It has
partners, including McDonald’s, besides Cinema Halls and Multiplexes as well as
key corporate offices.
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