Jaipur based Girnar Software Pvt.
Ltd which owns and operates online portals CarDekho.com, Gaadi.com and
Zigwheels.com has acquired Volob Technologies, a virtually reality startup in
all cash deal. The deal size was undisclosed.
This is the third acquisition that
the company has made this year. In April, it bought SaaS Startup Connecto and
roadside assistance start-up Help on Wheels Pvt. Ltd in a cash and stock deal.
Volob was founded in 2010 and provides 3D visualization solutions to various
industries, primarily automotive, and this acquisition will strengthen 3D
visualization capabilities of CarDekho by use of virtual and augmented reality.
CarDekho.com acquisition of Volob
is aimed at amplifying the visual experience of car buyers in both real and
virtual settings. GirnarSoft has enriched its value proposition for online
buyers, dealers and OEMs. CarDekho, which is currently valued at $380 Million,
raised funds from Google Capital and Hillhouse in March. The company that
started out as a portal for used cars branched out to provide new car services
after it acquired Gaadi.com in 2014.
Revenue generation for the company
is greatly dependent on advertisement revenues from the new car segment. The strategy
to move to the new car segment was adopted by rival CarTrade.com that acquired
CarWale.com in 2015 and also raised Rs950 crore in a round led by Singapore
based investment firm Temasek and March Capital this year. As part of its expansion
plans in India, CarDekho is looking to add value added services. It launched
insurance, accessories and tyres last year, in addition to roadside assistance
services.
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