Snapdeal.com, India’s second
largest e-commerce company has acquired TargetingMantra (Insightful Pvt. Ltd) Gurugram
based marketing and personalization Services Company for an undisclosed amount.
The Targeting Mantra team comes
with valuable experience in driving superior customer experience through
machine learning. The companies did not disclose the financial details of the
transaction. The TargetingMantra team will help in building the customer
experience solutions that will personalize shopping experiences for customers.
Founded in March 2013,
TargetingMantra specializes in building products for enhancing customer buying
experience, increasing conversion rates through intuitive product discovery,
recommendations and channel selection. Snapdeal, founded in 2010 has become the
biggest local rival to Flipkart. It raised $200 Million from the Ontario
Teachers’ Pension Plan and others in February and with this round of investment
the company’s valuation has risen to $6.5 Billion.
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