Dentsu Aegis acquires Perfect Relations

Dentsu Aegis Network has bought Local public Relations (PR) firm Perfect Relations Group, which will retain its branding. The acquisition further strengthens Dentsu overall communications offering in Indian Market. India’s Public Relations market size is estimated at Rs 1200 crore growing at a rate of 15%.

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering services including corporate reputation management, brand and marketing communications, media management, and crisis management. The group comprises Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz. Its clients include the Coca-Cola Co, Nokia, Bharti Airtel Ltd and Hondo Motor Co, among others.

Welcoming the development, PR Industry leaders believe that the acquisition highlights the healthy growth in the industry and continued focus of International conglomerates in the Indian Market. Part of Japan’s Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands – Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its multi-market brands.

The network is headquartered in London and operates in 145 countries worldwide with around 32,000 employees. In India, Dentsu Aegis Network is supported through its global network brands namely Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG and Amnet along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult and Fountainhead