Quikr Acquires Stepni

Online classifieds platform Quikr India Pvt. Ltd has acquired Stepni, a Bengaluru based start-up that connects vehicle owners with service providers for an undisclosed amount. Quikr has been driving a verticalization exercise, under which the company is focusing on five key business segments – automobiles, real estate, jobs, services, and customer-to-customer sales.

The acquisition of Stepni is expected to help Quikr strengthen car-related services under the QuikrCars vertical, as well as boost its services business, QuikrServices. Stepni, founded in October 2015, claims to have a network of more than 125 service centres across Bangalore. As a classified portal, Quikr has just one rival, OLX, which is backed by Naspers Ltd, a South African Mass media company.

In car segment, Quikr competes with the likes of Warburg Pincus backed CarTrade, which has so far raised at least $185 Million from investors, and CarDekho, which has raised at least $90 Million from Sequoia Capital and Google Capital. The real estate segment has businesses such as Housing, Magicbricks, PropTiger and others. Similarly, the Hyperlocal services segment has deep pocketed start-ups such as Housejoy and UrbanClap, while in the jobs category, the likes of Babajob and Aassan Jobs compete with Quikr.

Quikr is growing beyond a listing platform to a one-stop shop for used goods by enabling payments on its platform, as well as facilitating logistics, a move likely to throw open additional revenue channels at a time when a slowdown in external funding is prompting start-ups to reduce cash burn and focus on profitability. The company has been investing aggressively to build the five verticals by both acquiring companies and making strategic investments.