Listings website Quikr India Pvt.
Ltd has acquired on demand beauty services provider Stayglad for an undisclosed
sum after the start-up failed to attract new investors and ran out of cash.
Stayglad, owned by Glow Prime Technologies Pvt. Ltd, was in talks with Accel
Partners and Matrix Partners to raise funds but the talks were unsuccessful,
prompting the company to scout for a buyer.
This is Quikr third acquisition in the
on-demand home beauty services space. In May, Quikr acquired Gurgaon based home
beauty services provider Salosa for an undisclosed amount to bolster its
presence in the segment. In July, Quikr rebranded Salosa as AtHomeDiva and
launched a separate home beauty service under the QuikrServices vertical in August;
the company acquired another home beauty service provider Zapluk.
Quikr had earlier committed an
investment of Rs250 Crore to strengthen its home services vertical. On demand
beauty is one of the fastest growing service categories. Stayglad was founded
in May 2015. In June last year, the company raised an undisclosed amount in
seed funding from Delhivery, and TracxnLabs. The company went on to raise an
undisclosed amount in Series A funding round from Bessemer Venture Partners and
former Chief Executive officer at Lakme Lever Pvt. Ltd.
In the home beauty segment, Quikr
AtHomeDiva, currently operates in Bangalore, Delhi, Mumbai, Chennai, Gurgaon
and Hyderabad, competes with BigStylist, Belita, VanityCube, MyGlam, and The
Home Salon among others. The acquisition is part of Quikr verticalization drive
where it is focusing on five key business segments – automobiles, real estate,
jobs, services and customer to customer sales.
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