Yotpo acquires SMSBump

Yotpo has announced its acquisition of SMSBump the most complete SMS marketing solution designed for eCommerce brands. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers with smarter, cohesive, and higher-converting experiences across channels. The single-platform approach meets brands' growing desire to manage their direct-to-consumer (D2C) marketing activities more efficiently and effectively.

This is a huge win for brands looking for ways to create truly exceptional commerce experiences for their customers, and further solidifies Yotpo as a must-have technology platform for eCommerce after Shopify's of the world.

 

Trusted by 28000+ eCommerce businesses, SMSBump is a complete SMS marketing solution allowing brands to drive engagement, improve retention, and increase lifetime value. Built to ensure maximum privacy law compliance, the solution enables brands to grow their list of opt-in followers and deploy personalized marketing messages either via advanced flow builder or existing campaigns for the welcome, cart abandonment, win-back, and more.

Yotpo is also launching a complete integration between SMSBump and Yotpo's Reviews & Ratings, Visual UGC, and Loyalty & Referrals to trigger more automated workflows and segmentation capabilities. Yotpo's second acquisition, following their first of loyalty and referrals provider Swell Rewards in 2018, is another step towards the company's mission to give brands the most powerful eCommerce marketing platform to spark and sustain customer relationships. Adding SMS marketing to Yotpo's suite of capabilities enable brands to tap into highly effective communication channel that can drive up to 25x ROI.