GoDaddy has reached an agreement to acquire Over,
the startup behind an app that helps businesses create the photos and videos they
need for social media. Over capabilities really target those set of people, who
may have an Instagram profile where they need to post visually engaging content
but have never gone to GoDaddy.
This follows GoDaddy’s relaunch of its
website-building tools last fall under the new name Websites & Marketing,
with additional features around email marketing, search engine optimization and
maintaining a presence beyond your website, whether that’s on Facebook or Yelp.
Over will continue to operate as a standalone the app, and he said the team will continue to develop new features for the
app. At the same time, they’ll be building integrations with Websites
& Marketing, for example by taking Over and connecting it “into our insights tool to understand how different elements of [online] presence layer in
together, to look at templates and how those actually help different types of
small business owners.
The Start-up has more than 1 million active
users of its own, who are using it to create more than 220,000 projects every
day.
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