Web.com acquires Acquisio

Web.com, a leading global provider of Internet Services and online marketing solutions for small businesses has acquired the assets of Acquisio, a leading local business software provider for online advertising management.

Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation.  The platform will be added to Web.com’s other products, which now include templated websites, SEO and domain names.  The transaction price was not announced, although Acquisio has been known to be shopping itself for some time.

The company has invested heavily in technology that helps agencies scale SMB accounts by automating campaigns on major ad platforms, including Google AdWords, Facebook Ads and Bing Ads, and reducing cost per click. Acquisio also brings a healthy number of small and independent agency accounts to the fold. The Montreal headquarters office itself is seen as an asset, as Montreal is emerging as a software hub that specializes in AI.

While Web.com is still known primarily as a provider of inexpensive, templated Web sites, the company has invested heavily in technology companies to expand its offerings and revenue in recent years. These include Yodle in mid-2016, which it acquired for $320 Million and Network Solutions Inc. in mid-2011, which it acquired for $405 Million. Yodle provided programmatic advertising, SEO and CRM solutions for larger SMBs and franchises, while Network Solutions largely provides domain services.

Simplilearn acquired Market Motive

Bangalore based Simplilearn solutions Pvt. Ltd., the company behind online education and training destination for professional certification courses Simplilearn.com has acquired Silicon Valley based Digital Marketing Training firm Market Motive for $10 Million (Rs 62 crore). It will also help the company make further inroads in the US market.

The deal augments Simplilearn offerings in the booming digital marketing field with courses in social media marketing, digital advertising, web analytics, and marketing automation. Simplilearn, which raised $15 Million in its third round of funding in April to expand its reach in the US, trained more than 400,000 people and offers 250 courses from advanced cloud computing to Six Sigma and Big Data on its site.

With this acquisition, its offerings will include training and certification in digital marketing with courses web analytics and mobile marketing. California based Market Motive will continue to operate as an independent part of Simplilearn. Market Motive specializes in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.

In April, Simplilearn had secured $15 Million in series C funding by early stage investor Mayfield, with participation from existing investors Kalaari Capital and Helion Venture Partners. It had also secured $10 Million in a series B round of funding in September 2013 from Helion Venture partners and Kalaari Capital. In August 2012, it had bagged around $2 Million in Series A funding from Kalaari Capital.