Facebook to acquire CTRL-Labs

Facebook Inc. agreed to acquired CTRL-Labs, a technology startup that is building software to let people control a digital avatar using only their thoughts. The world’s largest social network is paying between $500 million and $1 billion.

The closely held four-year-old start-up, which has dozens of employees and has raised tens of millions in venture capital, uses a bracelet to measure neuron activity in a subject’s arm to determine movement that person is thinking about, even if they aren’t physically moving. That neuron activity is then translated into movement on a digital screen.

Technology like CTRL-Labs’s may someday be a crucial part of products like augmented reality glasses, where a user might want to control a computer without the need for buttons or a keyboard.

Facebook has been pushing deeper into augmented reality technology, including the development of a hands-free pair of AR glasses. In 2017, it announced a “brain-computer interface" that could someday let people turn their thoughts into actual text on a screen by monitoring signals in the brain. The CTRL-Labs technology is attempting to solve a similar problem.

Google buys Eyefluence

Google has acquired a 3-year-old-eye-tracking company for virtual and augmented reality headsets, signaling the tech giant’s interest in the immersive technologies. Eyefluence develops eye-interaction technologies to control VR and AR headsets. Eyes can instantaneously transform intent into action, enabling communication as fast as you can see.

Google released its Cardboard smartphone VR visor in mid-2014 and its Daydream View VR headset in early October. The company is also reportedly working on a high-end VR headset. The deal allows Google to put Eyefluence's technology into VR and AR products like Daydream, allowing third-party developers and publishers to use it as part of the Google's UI toolkit, said Lewis Ward, research director for gaming and VR/AR at IDC.

Functional eye-tracking is a widely desired feature in virtual reality and augmented reality, which lets digital images interact with the physical world. Eye-tracking tech would curb some of the latency and accessibility issues that keep the nascent media to a niche fan base. Google has invested heavily in VR, launching tailored software and introducing its own mobile headset earlier this month. Google has also invested directly in Magic Leap, a start-up that is also purportedly working on eye interaction technology.

Eye-tracking is a very important technology to future virtual reality headsets. Other companies in the space like SMI and Tobii have devoted efforts to using the eye as a method of signaling attention in interfaces but Eyefluence has devoted itself fully to using eye gesture cues for navigating menus and making selections.

Facebook acquires Two Big Ears

Facebook is continuing to devote resources to fine tuning how 3D audio impacts viewer perceptions in virtual reality. The social media giant and Oculus parent company announced they have purchased immersive audio company Two Big Ears and will be making their technology free as a part of their new Facebook 360 Spatial Workshop.

The Edinburg based company, which has been around since 2013, specializes in spatial 3D audio in cinematic and gaming experiences. The company technology focuses largely on how sound plays in 3D spaces and how it interacts with surfaces that surround the viewer. Further progress in building hyper-realistic 3D audio is a major get for Facebook video and the Oculus platform.

Both the Gear VR and Rift support the immersive audio technology and the fact that Facebook is opening up Two Big Ears 3Dception technology for free to developers is a nice move to keep content creators happy. The company previously had two immersive audio products based on solutions for both cinematic VR and gaming. While the cinematic VR product has morphed into the free “Facebook 360 Spatial Workstation”, Two Big Ears will be working with the Oculus team on a way to integrate the gaming software.

Immersive 3D audio is hugely important to high-end virtual reality like that available on the Rift, but it is really even more crucial to the rather rudimentary VR experiences like those that are available on Facebook video right now. With the Two Big Ears purchase, Facebook has made it easier for Developers to make their experiences better and has strengthened the company pull in making the social media site the default hub for immersive VR video content.