Carl Jr is an American Based Fast
food restaurant chain, operates in Western and Southwestern states. As of 2013,
it started expanding in Canada, Dominican Republic, Brazil, Rico, Malaysia,
Denmark, New Zealand, Singapore, Russia, Vietnam, Thailand, UK, and China. Carl
Karcher is the founder of this chain and started operation in 1941. It is in
the top ten fast food chains in the United States after Subway, McDonald’s,
KFC, Burger King, Wendy, Taco Bell, Popeyes, and Church Chicken.
In April 2015, Indians will have
choice to taste charbroiled burgers by Carl Jr. This brand has been endorsed by
the like of Paris Hilton, Kim Kardashian, and Padma Lakshmi. The American fast
food chain has already signed a franchise agreement with city based Cybiz
BrightStar Restaurants Pvt Ltd, owned by CybizCorp. Over the next five years, there
would be at least 100 Carl Jr outlets in India. The chain targets to open about
1,000 outlets across India over 10-15 years.
Carl Jr joins the race with the
world’s largest burger chain Burger King, which had formed a joint venture with
private equity fund Everstone Capital last year to develop its presence in
India and plans to open the first outlet in India on 9 November 2014. The chain
would spend $25 Million in the first five years in developing a presence in
India. CKE Restaurant Holdings, the parent company of Carl Jr had already
invested $1.5 Million in India in Consumer Research, product development and
tasting trials during the past three years.
In a recent report, it is noted
that Indian Food service market will soar to $92 Billion by 2020 from $48
Billion. Of this, the $3 Billion chained restaurant segment is expected to see
the fastest growth rate of 15 percent, with the size pegged to touch $8 Billion
by 2020.
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