In January this year, Lenovo
announced it was going to buy Motorola Mobility business this year from Google.
Now this deal is signed, Lenovo acquired Motorola from Google in $2.91 Billion.
While Motorola is now a Lenovo Company, the brand will remain a subsidiary
based out of Chicago. Google bought Motorola in 2012 for $12.5 Billion, at the
time stating that it was interested in its patent portfolio. Now, Google
maintains most of the patents and passes on the handset business to Lenovo.
Motorola Mobility, a Google
company, creates mobile devices and wireless accessories that simplify, connect
and enrich people lives. The acquisition of such an iconic brand, innovate
product portfolio and incredibly talented global team will immediately make
Lenovo a strong global competitor in smartphones. This deal made Lenovo the
world’s third bestselling smartphone maker after Apple and Samsung.
Lenovo is the world’s bestselling
PC maker, a position it attained after the takeover of IBM’s personal computer
business in 2005. Its smartphones are already selling in Asia and the Middle
East, but they have not been sold in North America and Western Europe. Lenovo
and Motorola together form the third largest smartphone player worldwide,
pushing rival Xiaomi from the No 3 position to No 4, according to date from
IDC.
IDC worldwide smartphone data showed
Samsung leading with 23.8%, followed by Apple with 12%, Xiaomi with 5.3%, and
Lenovo following closely with 5.2%, and LG with 5.1%. Lenovo has a very good
business in India through the offline channel and Motorola is present only on
line. Since its resurrection early this year, Motorola has sold more than two
million smartphones, including the Moto G, Moto X, and Moto E. The
Motorola-Lenovo combine intends to sell about 100 Million smartphones and tablets
globally by the end of march next year, while Lenovo aims to bring Motorola
back to profitability within four to six quarters.
Motorola will operate their
Motorola solutions as a separate business and is not a part of acquisitions. Motorola
business formally split in 2011.
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