Nilgiris is a supermarket chain in
South India. It is also one of the oldest supermarket chains in India with
origins dating back to 1905 and hence its products are sold under the brand
name of ‘Nilgiris 1905’. Unlike all other supermarkets and grocery shops in
India, Nilgiris sells its own products among other brands. Kishore Biyani
Future Group acquires the iconic brand. Future Consumer Enterprise Ltd., the
food and FMCG arm of the Future Group, paid around Rs.300 crore for the
acquisition.
Nilgiris operates a franchisee
operated convenience store chain with 140 stores in key metros across the four
states. Private equity firm Actis had bought 67 percent stake in Nilgiris in
2006. Apart from a wide assortment of products sold through its convenience store
chain, Nilgiris also owns a portfolio brands in dairy, bakery, chocolates, and
staples along with their manufacturing facilities in Bengaluru.
Bangalore based Nilgiris is an
iconic brand that enjoys wide household recall in the southern states of
Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. This acquisition is
synergistic as it enables strengthening and expanding of convenience stores
through franchise model is an asset light model. It brings in new manufacturing
capabilities and brands within the company as well.
Existing portfolio of brands of
FCEL including Sunkist, Tasty Treat, Golden Harvest, Premium Harvest, Sach
Ektaa, CleanMate, and CareMate, will be channelized through Nilgiris store
network. It operates 8 distribution centres along with a fleet of vehicles,
including refrigerated vehicles that cater to the supply of its own dairy,
bakery, and chocolates brands to its network of stores. FCEL is a part of
Future group that operates modern retail network in 102 cities and 40 rural
locations through retail brands like Big Bazaar, Central, Foodhall, Brand
Factory, among others as well as various consumer goods, logistics networks and
infrastructure for the consumption sector in India.
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