Coraza Technologies Pvt. Ltd, which
operates instant messenger based personal assistant platform Helpchat, has
acquired Mumbai based mobile app Niffler that helps discover deals and discounts
from brick and mortar sales. Amount of deal was not disclosed and entire team
of Niffler will now join Helpchat.
The acquisition will aid Helpchat
in expanding to Pune and Mumbai faster as Niffler already has a presence in
these key markets. Niffler team has expertise on community driven experiences
and retailer supported commerce. Niffler has vision of enabling consumers to
get more done through chat based personal assistance.
Acquisition will also help Helpchat
accelerate the growth of its personal assistant search across the areas of
offline commerce and deals based on user intent. Founded in 2014, Niffler helps
user find deals and discounts from offline merchants across categories
including food and drinks, spas and salons, apparel and home décor. It had
recently introduced chat-based interactions between consumers and local
business.
Niffler had raised a funding worth
$1 Million in March 2015 from SAIF Partners. Helpchat, which rebranded itself
from online complaints redressal company Akosha in July, currently offers
information and assistance for various chores, ranging from phone recharges to
tech support and travel bookings. It now also plans to introduce payment
options as part of its service.
The company raised around Rs. 100
crore from Sequoia Capital in May this year. It has over 600 employees with
offices in Bengaluru, Delhi and Mumbai. The company says it handles 50,000
requests a day with 30% coming from Bengaluru.
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