India’s Jugnoo, a ten month old
start up that has apps for both auto rickshaw rides and food delivery had acquired
Bistro, a restaurant discovery app and Yelo, a services marketplace. The deal
size of both the start-ups combined is said to be worth $1 Million in cash and
stock.
With this acquisition, Jugnoo wants
to strengthen its position in the hyper local service. Bistro, an eighteen
month old startup, provides a DIY Platform for broadcasting offers and managing
loyalty for restaurants. The app helps build, execute, and monitor customer
engagement and brand loyalty campaigns. Yelo, a one year old startup offers a
networking app for freelancers and part timers.
Jugnoo runs three apps- Jugnoo
Autos, Jugnoo Meals, and Jugnoo Fatafat. The Jugnoo Autos app, started in
November 2014, is like Uber for auto rickshaw rides. The other service is Jugnoo
Meals, launched in February, which offers home delivery of freshly home cooked
food with a rotational menu. The meals are cooked by Jugnoo in house chefs and
are delivered within 30 minutes of placing the order.
Jugnoo launched Jugnoo Fatafat in
April, a hyper local commerce marketplace for home delivery of fresh groceries.
Earlier, Jugnoo acquired cab aggregator Bookmycab to enter the taxi aggregator
space in bigger cities like Mumbai, Delhi NCR, Chennai,
Bengaluru, and Pune. After the acquisition, Jugnoo managed to cross 10,000
daily transactions. The startup secured $5 Million in seed funding from Snow
Leopard and Paytm three months ago. It competes with Ola and Uber.
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