Sunday, 20 September 2015

Suvidhaa Infoserve acquires AasaanPay

Payments services major Suvidhaa Infoserve had acquired AasaanPay, the first Indian mPOS (mobile point of Sale) platform. The mPOS Technology enables debit or credit card transactions and cash withdrawal on the spot or on the move using mobile phones and helps reduce the cost of merchant touch points.
Suvidhaa Infoserve, a $15 Billion entity plans to leverage the mPOS technology for tapping the utilization of over 15 crore cards issued under the Jan Dhan Yojana by the government and another 50 crore debit cards issued by various banks. Suvidhaa was founded by Mumbai based entrepreneur Paresh Rajde in 2007 with angel funding by construction tycoon Shapoorji Pallonji Mistry.

Its investors include Norvest Venture Partners, World Bank Group’s International Finance Corp, Mitsui & Co and Reliance Capital. As part of the deal, which size was not disclosed, Hyderabad based AasaanPay Crore core technology team, led by Chief Technology officer Pruthvi Sabbu. Suvidhaa will fast track its plans to penetrate small merchants and tap bottom of pyramid customers, while taking the card-based transaction size to Rs. 500 crore per month from Rs 15 crore currently.

Mobile payments business in India is expected to grow 200 times in seven years to over $3 Trillion. The mobile payments will account for 10% of the total payments in India which was just 0.1% in financial year 2014-15. Suvidhaa has already partnered with Axis Bank for launching India’s first Aadhar based e-KYC Prepaid Card and for the mPOS with State Bank of India (SBI).

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