Piramal Enterprises has entered the
baby care segment by acquiring a 100% stake in Little India, the country oldest
baby care products brand, for an undisclosed amount. This acquisition will add
eight categories to Piramal Enterprises consumer product division which sells
Lacto Calamine Lotion and Headache drug Saridon.
Little baby care range includes
feeding, grooming, bath, bedtime, clothing, travel, and playtime accessories.
After Johnson and Johnson there are not many serious players in baby care
market in India as the sector is too fragmented. However, people will be ready
to pay a premium as long as the products from emerging companies are
significantly differentiated.
Piramal Enterprises entered the
over-the-counter (OTC) market with the acquisition of Saridon from Roche
Holding AG and Lacto Calamine from Duphar Interfran Ltd in the early 1990s.
They were followed by joint ventures with Reckitt Benckiser Group Plc. and
Boosts Plc. to get their OTC range to India in 1990s itself. It was only in
2007 that Piramal decided to establish its own consumer products division.
The Little Brand is available at
chemists, cosmetics and kids stores, modern trade and e-commerce formats.
Piramal entry into Pharmaceuticals came around 1988 when he acquired Nicholas
Laboratories Ltd for Rs. 1.6 Crore at a time when most multinational drug
makers were exiting India.
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