CraftsVilla, an online marketplace
for Indian products, has acquired the on-demand shipping service provider Sendd
for $4.5 Million. Post-acquisition, Sendd will continue to operate
independently and offer its services to other firms as well. CraftsVilla will
use the acquisition to strengthen its logistics capabilities.
Founded in April last year, Sendd
allows businesses to send parcels to 20,000 pin codes across India. It provides
packaging, branding and insurance policies for parcels and provides an API for
partner integration. The company also claims to provide reverse pickups and
international shipments across all countries.
CraftsVilla was founded in 2011. It
takes a 20% commission on the products sold; however, it is not clear if the
company does this on per item or per order, which might include many items. The
company claims to have 25,000 sellers on its platform, along with 3.5 Million sold
products. In November last year, CraftsVilla raised Series C funding worth
$33.3 Million after the company raised Series B funding worth $18 Million in
April the same year.
Last year saw a consolidation in
logistics services with various companies getting acquired or invested in by
business customers or competitors. Flipkart acquired strategic minority stake
in MapmyIndia to pad its supply chain and logistics operations. Grofers had acquired
Townrush. Snapdeal invested in GoJavas.
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