Roadside assistance services firm
Crossroads India has acquired the country’s first online car garage aggregator
MeriCAR.com to expand its network across the country. Post-acquisition,
Crossroads will surpass 1,000 branded garages across the country. It aims to
grow this number to over 5,000 in the next two years.
With MeriCAR.com on board, the
company would be able to hasten its garage aggregation process, which is seen
as a key growth driver going forward. As part of the deal, MeriCAR.com founder
Rakesh Sidana will be joining Crossroads and will head a newly created vertical
points of sales and services (POSS) network.
Established in 2008 as listing
model, MeriCAR created a unique value proposition for helping car owners for
repairing and car servicing. It is expanding its reach across the country by
offering services through its digital platform, apart from its traditional road
side assistance (RSA) brick and mortar model.
The company has recently expanded
its retail sales teams to energize operations in Maharashtra, Karnataka, Tamil
Nadu, Telangana, West Bengal, Gujarat, Uttar Pradesh, Goa, Odisha, and
Rajasthan. The city based firm started operations 16 years ago in 1999 and
today has B2C operations in 12 cities and network presence in 30 cities across
the country.
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