Noida based video analytics
startup, Vidooly has acquired over the top (OTT) content company iCouchApp,
also from Noida, for an undisclosed amount. As part the deal, all the assets
and intellectual property of iCouchApp, including its technology that powers
mobile apps of TV giants like Zee TV and History TV18, will come into Vidooly
fold.
The iCouchApp technology allows
consumers to discover new videos, interact with TV shows and keep track of their
favorite shows, at the same allowing media companies to create and maintain
their own OTT app. iCouchApp was serving 1.5 Million monthly active users on
its platform. The iCouchApp expertise in the OTT segment will allow Vidooly to
provide actionable data across VOD (video on Demand) platforms and embrace the
trend of mainstream TV going online.
Founded in November 2014, Vidooly
had in June 2015 raised $1 Million from Silicon Valley based Bessemer Venture
Partners. Vidooly has so far added over 5,000 individual YouTube channels and
15 multi-channel networks across the globe to its list of customers using its
dashboard. Nearly 120,000 videos are uploaded every month through Vidooly
network while its big data engine analysis over 500 million monthly video through
its platform.
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