Cloud based customer support
software firm Freshdesk has acquired Pune based Framebench, an online multimedia
file collaboration platform, for an undisclosed amount. This is the fourth
acquisition by Freshdesk, starting from the first acquisition of live video
chat firm 1CLICK.io in August 2015.
Framebench offers an online
platform that enables teams to share, review and comment on videos, images,
presentations and documents. With the acquisition of Framebench, support agents
can interact with their customers and internal product teams by collaborating
on the same file. Framebench, launched in 2013, is funded by Blume ventures and
has offered its services to the US Republican Party in its election campaign.
With Framebench, the customer
support agent can interact with the product team even as the customer sends a
screenshot and use the visual communication platform in realtime while working on
knowledge base articles, images or even tutorial videos. This would enable multiple
individuals to edit, annotate and review creative files.
Launched in 2010, Freshdesk has 50,000
customers around the world, including 3M, Honda, Hugo Boss, University of
Pennsylvania, the Atlantic, and Petronas. The flagship product allows
organizations to support customers through email, phone, websites, mobile apps,
forums and social media.
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