Home services startup Housejoy has
acquired online laundry services player MyWash in a deal underlining further
consolidation in the nascent home services market, where venture capital
funding has started drying up. The deal would give Amazon backed Housejoy a
foothold in a strategic category to help drive repeat customer usage.
MyWash was founded in 2014 by BITS
Pilani alumni along with Anna University graduates. Housejoy will now take care
of client laundry and dry cleaning, with pickup and delivery right at consumer
doorstep. The entire MyWash core team will be joining Housejoy and operate from
their office. The company is looking to scale 10,000 services per day over the
next year for the laundry vertical.
Housejoy had started laundry
services in-house six month ago. The average size of orders that Housejoy get
for laundry services is in the range of Rs 400 and for home services it is around
500 bookings a day. The company operates in 11 cities in India but the laundry
services will be focused only in three cities at first I.e. in Mumbai, Delhi
and Bangalore.
The laundry vertical is expected to
contribute around 10 percent to the company turnover. The company has had an
average growth of 10-15 percent month on month. Launched in January 2015, Housejoy
provides an aggregation of services to customers ranging from maintenance and
home repairs to plumbing, electrical services, home cleaning and computer
repairs. It also offers specialized services in beauty and in house bridal make
up and are expanding their service portfolio.
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