Boomtrain acquires Nudgespot

Boomtrain, an artificial intelligence based marketing platform has acquired Nudgespot, a Bengaluru based messaging platform founded by Myntra co-founders for an undisclosed sum. Both firms had partnered nine months ago to build a product that helps enterprises communicate better with their customers and visitors on website and mobile apps.

The acquisition of Nudgespot will accelerate Boomtrain strategy to enable AI powered communications between businesses and their customers. This is the first productized messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionally, combined with AI platform, to facilitate personalized, scalable conversations with their customers.

Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies. Teaming up with Boomtrain will continue to extend offering to more businesses in need of advanced, easy to use B2C messaging solutions. With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together Boomtrain and Nudgespot will have 70 people in offices located in San Francisco and Bangalore and will continue to expand its footprint globally.