Apple to buy Turi

Apple Inc. acquired Artificial Intelligence startup Turi Inc. for about $200 Million in the latest deal by the iPhone maker to accumulate advanced computing capabilities for its products and services.

Turi helps developers create and manage software and services that use a form of Artificial Intelligence (AI) called machine learning. It also has systems that let companies to build recommendation engines, detect fraud, analyze customer usage patterns, and better target potential users. Apple could use this to more rapidly integrate the technology with future products.

Formerly known as Dato, Turi raised more than $25 Million from venture capital investors including New Enterprise Associates and Madrona Venture Group, according to CrunchBase. Apple has purchased multiple firms over the past couple of years that specializes in Artificial Intelligence. The company has also begun to integrate these technologies into products such as its iPhone software and Siri.

In January, Apple acquired Emotient, a startup that uses AI to recognize and act upon facial expressions. Last year, Apple acquired a pair of voice centric AI startups, VocalIQ and Perceptio, to bolster Siri. VocalIQ specialized in using machine learning to allow voice assistants to engage in more realistic conversation. Perceptio focused on helping AI systems run on devices while sharing limited amounts of personal user data.