Tuesday, 23 August 2016

Microsoft buys AI Startup Genee

Microsoft Corp. is betting big on Artificial Intelligence (AI) to make the software and services smarter. The company has announced the acquisition of AI powered scheduling tool Genee, and will be integrating these capabilities in future versions of the Office 365 cloud based productivity suite.
Before Microsoft swooped in, Genee offered virtual personal assistant services in two ways, first through email and second as messaging chatbots on SMS, Facebook, Twitter and Skype. For example, if you may want to meet a friend for lunch sometime in the next few days, all you need to do is mark Genee in “cc” in the mail you send to the friend. Genee will detect that you need to find the time for the meeting, will scan your calendar, and directly mail your friend with multiple time options. If there are any updates to the calendar leading up to meeting time, Genee will update all parties involved, automatically.

Genee uses natural language processing algorithms to understand the contents of a conversation. And this could come in very handy for Microsoft as it looks to enhance its virtual assistant Cortana, which rivals Google’s Now and Apple’s Siri. Also, Microsoft would do well to add the AI capabilities on to the Office 365 suite and make the Outlook mail service smarter.

This ties in well with Microsoft’s recent acquisition of the Sunrise Calendar app, a more powerful and feature rich calendar app, with automatic scheduling features, which gives Office 365 a big advantage. Enterprise and productivity apps as well as services are critical for Microsoft as the company wants to create a niche for itself in a smartphone market which is now undoubtedly dominated by Google Android and Apple iOS platform. 

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