Microsoft acquires Beam

Microsoft has acquired Beam; a Seattle based interactive game streaming service that lets viewers play along with streamers as they watch. Beam’s model takes the mostly passive interaction that streaming fans may be used to form services like Twitch and YouTube adds the ability for viewers to interact with the streamer via crowdsourced controls.

Players interacting through Beam can direct the play of the person streaming, doing things like setting which weapon load out they take into battle for multiplayer shooters. Visual controls provide viewers the ability to help players pick quests, and you can even assign challenges that alter the gameplay considerably from what you’d get via a typical play through.

Microsoft Beam acquisition is an attempt to strengthen company Xbox gaming service. Microsoft says it is bringing Beam interactive technology into the Xbox family to make Xbox Live more Social and fun. Beam interactive streaming platform can be enabled with any game. With Minecraft for instance, Beam users can not only see their favorite streamer but can also play along with them.

Microsoft has been steadily acquiring startups and big name tech organization in order to strengthen some of its core services. Earlier this year, Microsoft acquired LinkedIn for a record $26 Billon in order to better connect with professionals and expand its productivity services. With Beam, Microsoft would try to strengthen its core Xbox Live service while Beam will gain resources to build its product into a bigger game streaming platform.