Wednesday, 24 August 2016

Quikr India acquires Zapluk

Online classifieds portal Quikr India Pvt. Ltd has acquired on-demand beauty and wellness services provider Zapluk (ZapForce Technologies Pvt. Ltd) for an undisclosed amount. The acquisition of Hyderabad based Zapluk which had raised an undisclosed amount in angel funding from a clutch of investors, comes three months after Quikr India acquired Gurgaon based on demand beauty service provider Salosa.
Quikr India rebranded its home beauty service as AtHomeDiva in July. The acquisition of Zapluk is expected to strengthen Quikr home beauty services, which have now been rolled out to Bengaluru, New Delhi, Mumbai, Chennai, Gurgaon and Hyderabad. The home beauty services are part of QuikrServices, one of the five verticals identified by Quikr last year to grow revenue.

Quikr is focusing on five key business segments – automobiles, real estate, jobs, services and customer to customer sales. It has identified as new sources of revenue and fends off competition from other venture capital backed businesses that have emerged in each of these categories. Zapluk was founded in August 2015. The firm had acquired Chennai based competitor Pamperazi in June this year.

The company has been investing aggressively to build the five verticals it has identified by both acquiring start-ups and making strategic investments, especially in real-estate segment. Quikr has so far raised $346 Million from investors such as Tiger Global Management, Warburg Pincus and Norwest Venture Partners, among others and is currently valued at $1.5 Billion. 

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