Online classifieds portal Quikr
India Pvt. Ltd has acquired on-demand beauty and wellness services provider
Zapluk (ZapForce Technologies Pvt. Ltd) for an undisclosed amount. The acquisition
of Hyderabad based Zapluk which had raised an undisclosed amount in angel
funding from a clutch of investors, comes three months after Quikr India
acquired Gurgaon based on demand beauty service provider Salosa.
Quikr India rebranded its home beauty
service as AtHomeDiva in July. The acquisition of Zapluk is expected to strengthen
Quikr home beauty services, which have now been rolled out to Bengaluru, New
Delhi, Mumbai, Chennai, Gurgaon and Hyderabad. The home beauty services are
part of QuikrServices, one of the five verticals identified by Quikr last year
to grow revenue.
Quikr is focusing on five key business
segments – automobiles, real estate, jobs, services and customer to customer
sales. It has identified as new sources of revenue and fends off competition
from other venture capital backed businesses that have emerged in each of these
categories. Zapluk was founded in August 2015. The firm had acquired Chennai
based competitor Pamperazi in June this year.
The company has been investing
aggressively to build the five verticals it has identified by both acquiring
start-ups and making strategic investments, especially in real-estate segment. Quikr
has so far raised $346 Million from investors such as Tiger Global Management,
Warburg Pincus and Norwest Venture Partners, among others and is currently
valued at $1.5 Billion.
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