Ola, operated by ANI Technologies
Pvt. Ltd, has acquired food delivery start-up Foodpanda India from its German
Parent Delivery Hero AG in an all-stock deal that will see the ride hailing
major infuse $200 Million in Foodpanda India operations. Under the deal,
Foodpanda’s India business will be transferred to Ola in exchange for the
latter’s stock.
The deal marks Ola’s foray into the
online food ordering and delivery segment, a business shaped in India by the
likes of Zomato and Swiggy, and one where Ola’s biggest rival, Uber, has been
making strides recently through its unit UberEATS. Ola too tested what it
called Ola Cafe in 2014, but shut down the unit shortly after. The
collaboration between Ola and Foodpanda India unlocks the power of a
partnership that will help Foodpanda India grow as the most preferred online
food delivery service in the country.
The deal comes months after
Bengaluru-based Ola raised a huge $1.1 billion (another $1 billion is likely to
come in soon) from SoftBank Group and Tencent Holdings to strengthen its
position in India. Mobility start-ups with terabytes of data on local routes
and consumer app usage patterns are generally believed to be better placed in
running a delivery business. In 2014, San Francisco-based Uber launched
UberEATS as a pilot project and has since taken the service to 27 countries—and
seven Indian cities in quick succession since May this year.
Foodpanda India was set up as the
local unit of Berlin-based Foodpanda GmbH, a Rocket Internet portfolio firm, in
2012. The company has had a tough stint in India, given service quality issues,
layoffs and ceding of market share to rivals. Last year, Delivery Hero acquired
Foodpanda GmbH but the deal did not have a substantial trickle-down impact on
India operations.